Privacy Policy

This Privacy Policy explains how PleadAi (“Plead”, “we”, “us” or “our”) collects, uses, shares and protects personal information when you use the Plead mobile app, our website at plead-drab.vercel.app, and related services (together, the “Services”).

1. Who we are

PleadAi is the operator of Plead and, where applicable, the controller of personal information described in this policy. Contact: rthedon66@gmail.com. Address: PleadAi, Suite 314, Railway House, Woking, Surrey, GU21 5AH, United Kingdom.

2. Information we collect

• Account information: display name, sign-in identifiers, account ID, avatar selection, linked-couple ID and account creation details.
• Partner/couple information: invite codes, linking status, partner display name and relationship metadata you choose to provide.
• Case content: case titles, allegations/positions, defence statements, requested remedies, counter-claims, trial responses, objections, appeals if enabled, and winner-selected judgements.
• Evidence you submit: screenshots, photos, text excerpts, captions, receipts and, if enabled in future, voice notes. Evidence may contain information about you or other people.
• AI-generated content: juror findings, judge questions, rulings, verdicts, judgement suggestions and safety classifications.
• Subscription information: product purchased, entitlement status, renewal/expiry metadata and transaction identifiers supplied by Apple/RevenueCat. We do not receive your full payment-card number from Apple.
• Device and technical information: app version, operating system, device identifiers permitted by the platform, crash/debug data, timestamps and IP-derived information where provided by infrastructure services.
• Notification data: push token, notification preferences and delivery-related metadata.
• Attribution/advertising information: the iOS app uses AppsFlyer to understand which ads and campaigns lead people to install and use Plead. AppsFlyer receives device and app-usage information such as the app install, app opens, a small number of app events (for example that onboarding was completed or the subscription screen was viewed), your IP address and device identifiers. It receives Apple’s advertising identifier (IDFA) only if you allow tracking when Apple’s App Tracking Transparency prompt asks you; you can change that at any time in your iPhone’s Settings. RevenueCat, which processes our subscriptions, also reports subscription purchases to AppsFlyer so we can see which campaigns lead to subscriptions. Your cases, evidence, messages and verdicts are never shared with AppsFlyer or used for advertising.
• Support communications: messages and attachments you send to support.

3. How we use information

• Provide and operate accounts, partner linking, cases, evidence, trial flows, verdicts and judgement selection.
• Process case records through AI systems to generate juror analysis, judge responses and rulings.
• Provide subscriptions and the couple's subscription, which gives both linked partners access to Plead.
• Send transactional notifications such as summonses, turn reminders and verdict alerts.
• Protect the Services, detect abuse, enforce rules and operate safety checks.
• Diagnose errors, measure performance and improve the product.
• Measure marketing attribution where enabled and legally permitted.
• Respond to support, privacy and legal requests.
• Comply with legal obligations and establish, exercise or defend legal claims where necessary.

4. Legal bases (UK/EEA where applicable)

Depending on the activity, we may rely on performance of a contract, legitimate interests, consent, or compliance with a legal obligation. Where consent is the basis, you may withdraw it at any time, although this does not affect earlier lawful processing.

5. AI processing

Plead uses third-party AI service providers to process case information and generate juror findings, questions, suggestions and rulings. This can include text from your case and relevant evidence or captions.

AI provider(s) used in production: Anthropic (Claude).

6. How we share information

• Your linked partner: information submitted to a shared case may be disclosed to the other party as part of the trial/evidence flow.
• Service providers: hosting/database/storage providers (Supabase, hosted on AWS in London, United Kingdom (eu-west-2)), AI providers (Anthropic (Claude)), RevenueCat, Apple, notification infrastructure, analytics/attribution providers if enabled (AppsFlyer (mobile attribution)), customer-support tooling and security providers.
• Legal/safety disclosures: where required by law or reasonably necessary to protect rights, safety, users or the Services.
• Business transfers: in connection with a merger, acquisition, financing, reorganisation or sale, subject to applicable law.

7. Data retention

We retain information only for as long as necessary for the purposes described in this policy, including account operation, case history, fraud prevention, legal obligations and dispute resolution.

When you delete your account, we delete or anonymise your data where feasible. Some records may need to be retained for legal, security, billing or integrity reasons.

Shared cases relate to both partners, so they are handled as follows when one partner deletes their account:

• Your sign-in account (email, Apple identity and sessions), display name, avatar, push token and notification details are deleted.
• Evidence files you uploaded (photos, screenshots and any other files) are removed from storage.
• The shared case history (cases, statements, evidence captions and text, verdicts and judgements) stays available to your former partner, with your profile shown as “Former partner”.
• Records of safety checks are kept for safety and integrity reasons.
• Any cases still in progress end as a mistrial.

See Delete your account for step-by-step instructions.

8. International transfers

Some providers may process information outside the UK/EEA. Where required, we use appropriate safeguards such as adequacy decisions, standard contractual clauses, the UK International Data Transfer Agreement/Addendum, or another lawful transfer mechanism.

Hosting, database and storage: Supabase, hosted on AWS in London, United Kingdom (eu-west-2).

9. Your rights

Depending on your location, you may have rights to access, correct, delete, restrict or object to processing, request portability, withdraw consent, and complain to a data-protection authority. UK users may complain to the Information Commissioner’s Office (ICO). Requests can be sent to rthedon66@gmail.com. We may need to verify your identity.

10. Sensitive and third-party information

Do not upload information you do not have the right to share. Relationship disputes may contain sensitive information about you or others. Please avoid including sensitive information that is not needed for your case. You are responsible for the evidence you submit.

11. Children

Plead is intended for users aged 18 and over.

12. Security

We use reasonable technical and organisational measures designed to protect information. These include private storage for evidence files, access controls that limit case data to the linked couple, and time-limited signed links for viewing evidence. No system is completely secure, so we cannot guarantee absolute security.

13. Website cookies and similar technologies

Our website may use strictly necessary technologies and, if enabled with appropriate consent, analytics or advertising technologies. See the Cookie Policy and cookie settings for details.

14. Changes to this policy

We may update this policy from time to time. We will change the effective date and provide additional notice where required by law.

15. Contact us

Privacy questions or requests: rthedon66@gmail.com. Support: rthedon66@gmail.com. Postal address: PleadAi, Suite 314, Railway House, Woking, Surrey, GU21 5AH, United Kingdom.